The Fluff brand was founded in 2002 by artist and designer, Claudette Barjoud,
Her passion for art started as a little girl escaping into her own world through drawing.

Fluff is best known for its bright, joyful vibes with a nostalgic flare, with much cuteness, whimsy and girly glam.
The inspiration for Claudette's artwork is from the things she loves.
Among them, Mid Century Modern style, classic cartoons she grew up with, (like Betty Boop) Vintage Barbie.
and Japanese Kawaii cuteness of Hello Kitty.

Her mission for with Fluff is inspire spontaneous squeals of delight! 

Fluff has been carried in thousands of the cutest shops across the globe.
And has a very loyal following spanning over two decades.